Fake warning labels were made and slapped on Chris Brown‘s latest album Fortune at a store, stating…”Warning Do Not Buy This Album This Man Beats Woman”. Well it seems as if this little scam has backfired.

The store claims that since those labels have been put on a handful of the albums and the picture below went viral the album sales have been up!

A rep says, “We were as surprised as anyone when the stickers appeared. Obviously someone must have snuck in to put them on a handful of CDs, and although they weren’t up very long before staff removed them, the person responsible managed to take a snap and send it out to media.

“I guess they got their point across pretty effectively – with widespread coverage around the world, though, by the same token, quite a few more people now know there’s a new Chris Brown album out.”
Jokes on them!