By Amanda Wicks
Damon Dash is bringing Roc-A-Fella to the small screen.
Dash, the record label’s co-founder, will be partnering with producer Lemuel Plummer to create a series about the company’s rise and fall. Damon created the label in 1996 along with Jay Z and Kareem Burke to release Jay’s debut album Reasonable Doubt (via Deadline). They would go on to sign Kanye West, Cam’ron, among others, but things soured in 2005 when Roc-A-Fella was sold to The Island Def Jam Music Group, and Jay Z became president and CEO of Def Jam. Then there are the rumors that Jay cheated with Dash’s wife Rachel Roy, who was rumored to be “Becky with the good hair,” from Beyoncé’s Lemonade.
Apparently, no subject will be off limits. From the personal to the professional, the TV series will be a “brutally honest” look at Roc-A-Fella.
Of course, there will be music involved even if it won’t be the central focus. Dash told Deadline that he’s doing his part to get together as much good soundtrack material as he can. “I know what I own, and there’s a lot of different artists that would probably not have a problem with participating,” he said. “And hopefully Jay doesn’t either, but as of yet we haven’t crossed that barrier. I’m not worried about that.”
Plummer said about the project, “It means a lot that Damon trusts us to tell the story–the true story–of how two global music icons got their start and did nothing less than redefine pop culture. That story is so unbelievable and yet so true that we know we have an awesome responsibility as storytellers to get things right.”
The series is currently in development.