This is a really cool campaign! Land O’Lakes, the country’s largest producer of butter and cheese, has launched their Delete to Feed campaign! They promises to donate 11 meals to Feeding America food banks per every food pic removed from instagram.
“Instagram is full of food posts, but millions of Americans go hungry each year. You can make a difference. Turn your food posts into real meals.”
All you have to do to participate is simply connect your Instagram account to the website, select the self-indulgent images, then put all your “food porn” posts into the void. Each discarded post is tallied by the website and goes toward the campaign’s target goal of 2.75 million meal donations.
Click HERE to begin!