According to Vogue, this partnership will be an “ongoing series of projects, as [Selena] has been tasked to design product and help direct future campaigns.”
Gomez said in a press release:
“Being part of the PUMA family is very exciting for me,” said Selena Gomez in a press release. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Can’t wait to see what great designs this collab will bring!